Brand Guidelines.
Everything you need to represent Team Hoyt Denver accurately — logo files in every treatment, the exact colors, the typefaces, and the handful of rules that keep the mark recognizable. Take what you need; no permission request required for the uses described here.
One logo, six color treatments.
Each file is drawn for a specific background, so pick the treatment that matches where it's going rather than recoloring one yourself. These are web-resolution JPGs — for print, signage, or apparel, ask us for the vector source first.
For light backgrounds
White, paper, and pale neutral grounds.
Navy builds it. Red moves it.
Navy is the structure and red is the action. Gold is an accent — it earns attention precisely because it stays rare, so keep it off large surfaces.
Core
Navy carries the structure, red carries the action. These two do most of the work.
Hoyt Navy
Mastheads, dark sections, primary headline color
- RGB
- 30, 46, 84
- CSS
- --brand
Team Red
Primary buttons, calls to action, accent rules
- RGB
- 186, 50, 58
- CSS
- --accent
Finish Gold
Accents only — eyebrows, small marks, hover states
- RGB
- 244, 164, 34
- CSS
- --gold
Extended
Deeper and softer steps for shadows, hovers, and layered dark sections.
Navy Strong
Layered navy surfaces
- RGB
- 24, 38, 67
- CSS
- --brand-strong
Navy Deep
Page mastheads, deepest ground
- RGB
- 19, 30, 55
- CSS
- --brand-deep
Red Deep
Button hover, pressed states
- RGB
- 150, 40, 49
- CSS
- --accent-deep
Gold Deep
Gold on light grounds, small type
- RGB
- 215, 139, 18
- CSS
- --gold-deep
Gold Soft
Highlights, gradient stops
- RGB
- 248, 187, 82
- CSS
- --gold-soft
Neutrals
The body neutral is pure white, not cream.
Ink
Body copy
- RGB
- 14, 20, 38
- CSS
- --ink
Paper
Default page background
- RGB
- 255, 255, 255
- CSS
- --paper
Paper Soft
Alternating section bands
- RGB
- 245, 245, 247
- CSS
- --paper-2
Rule
Borders and dividers
- RGB
- 226, 226, 230
- CSS
- --rule
Printing something? Ask us for coated and uncoated builds rather than converting these hex values yourself — the right CMYK mix depends on your stock and press profile.
Five faces, one voice.
All five are free from Google Fonts. The signature move: a heading set in Bricolage Grotesque with one emphasized phrase in Fraunces italic.
Every Ability.
"Bricolage Grotesque", "Source Sans 3", system-ui, sans-serif
one finish line.
"Fraunces", Georgia, "Times New Roman", serif
Get Involved
"Inter Tight", "Source Sans 3", Arial, Helvetica, sans-serif
Uniting runners and riders.
"Source Sans 3", "Source Sans Pro", Arial, Helvetica, sans-serif
26.2 · 13.1 · 5K
"IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, monospace
Keep it recognizable.
The logo represents athletes and families who show up for each other. Treat it as finished artwork: place it, size it, and leave it alone.
Please do
- Pick the treatment drawn for your background — full color on light, on-navy on navy, on-red on red, reversed on anything dark or photographic.
- Keep clear space around the logo equal to the height of the DENVER bar on all four sides.
- Use a one-color version for embroidery, engraving, etching, and single-ink printing.
- Keep the logo at least 120px wide on screen so the runner and rider figures stay legible.
- Ask us for vector source before sending the logo to print, signage, or apparel.
Please don't
- Don't scale these files past roughly 450px — they're web-resolution JPGs and will soften.
- Don't drop a light-background version onto a colored ground; its white square will show.
- Don't recolor the logo outside the treatments on this page.
- Don't stretch, squash, skew, or rotate the mark.
- Don't add drop shadows, outlines, gradients, or bevels.
- Don't rebuild the wordmark by typing the name in another typeface, and don't separate the mountain mark from the wordmark.
Say the name the same way.
Full name
Team Hoyt Denver
No comma, no hyphen, no "of Denver". Use in full on first reference.
Short form
THD
Acceptable after the full name has appeared once, in informal contexts only.
Legal status
501(c)(3) nonprofit
EIN 99-5141586. Required on donation and sponsorship materials.
Mission line
Empowering people with disabilities through running.
The approved one-sentence description. Use verbatim.
Ask for the right file.
Need a format that isn't here, artwork for a specific race, or approval for a use these guidelines don't cover? Email the team and we'll get you sorted.